Marketing technology
Measuring how AI assistants talk about a brand
A platform that tracks whether AI assistants mention a brand, which sources they rely on and what can be improved.
Client and product names are withheld at the client's request.
The challenge
More and more buyers ask AI assistants for recommendations. Marketing teams had no way to see whether their brand appeared in those answers, next to which competitors, or why.
What we built
The platform regularly asks AI assistants the questions a client's buyers would ask, records how the brand appears, analyses the sources the answers draw on and the competitors they mention, and turns the results into a prioritised list of improvements.
Key capabilities
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01
Recurring measurement across several AI assistants
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02
Analysis of the sources behind AI answers
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03
Competitor tracking
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04
Prioritised recommendations and progress over time, including for agencies managing several brands
The outcome
Marketing teams can follow their presence in AI answers the way they follow search rankings, and see which changes improve it.
Services involved
Relevant industries
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